Google Tag Manager Fundamentals Assessment 2 Answers

1. When logging into Google Tag Manager for the first time, what needs to be set up?

• A Google Analytics account
• A Tag Manager account
• The data layer
• Cross-domain tracking

2. Where can the container code be found in Google Tag Manager?

(select all answers that apply)

• In a pop-up window after you create an account and container
• Under the “Accounts” section by clicking into the container
• Under “Admin” by selecting your container and clicking “Install Google Tag Manager”
• Under the “Versions” section by clicking into the tag

3. Which Tracking ID format should be used when setting up an Analytics Pageview tag?

• UA-123456-7
• 123456
• 123456-7
• UA-123456

4. What kind of variable should be used for a reusable Google Analytics property ID variable?

• User-defined Constant variable
• User-defined Data Layer variable
• Built-in Event variable
• Built-in Click Classes variable

5. Which are benefits of using the data layer in Tag Manager?

(select all answers that apply)

• Write and edit code in the GTM interface
• Pass data into third-party applications
• Use data to fire tags
• Encrypt data automatically

6. Where should the data layer object be placed in the website code?

• Before the container snippet
• After the container snippet
• Inside the container snippet
• At the bottom of your HTML

7. How are variables structured in the data layer?

• As Javascript cookies
• As variable types
• As containers
• As key-value pairs

8. Which can be used to populate information to the data layer?

(select all answers that apply)

• Use Javascript to pre-populate values in the data layer when a web page loads
• Use Google Ads to push information to the data layer
• Use Google Analytics to push information to the data layer
• Use a Javascript method to push values from your web page into the data layer

9. Data Layer variables automatically persist across different web pages

• True
• False