1) Which type of data relates to a metric that can be represented with a number?
- Quantitative
- Qualitative
- Holistic
- Customer
2) What makes the data cycle useful?
- It helps you make the most of the data collected from marketing activities
- It helps you evaluate your competition
- It provides information about what users like about your website
- It presents collected data in a visually appealing way
3) Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.
- ‘Why’
- ‘How’
- ‘When’
- ‘Who’
4) Which of the following is a benefit of using spreadsheets?
- Vast quantities of data can be stored, sorted and analysed quickly
- Data can only be accessed when all users are online
- Valuable customer and market insights can be delivered quickly
- Spreadsheets are the only way to collect data and extrapolate results
5) If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider?
- Bar chart
- Pie chart
- Table
- Heat map
