1) Search engine marketing can also be called what?
- Pay-per-click advertising
- Organic advertising
- Search box marketing
- One-click advertising
2) In an SEM auction, your Quality Score is based on which aspect of your ad?
- Bid
- Relevance
- Wit
- Length
3) Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it.
- Auction
- Website
- Keyword
- Advert
4) What should your search ad have in order to promote more clicks?
- A call to action
- A catchy headline
- A close-up photo
- A social media link
