1. To pass static values from a website into Google Analytics Custom Dimensions using the data layer, which of these must be set up?
(select all answers that apply)
- A Custom Segment
- The data layer
- A Data Layer variable
- A Google Analytics tag with a Custom Dimension
2. The data layer “push” method allows you to do what?
- Push data from Google Analytics to your website
- Push data from your website into the data layer
- Push data from Google Ads to the data layer
- Push data from one Tag Manager account to another
3. To pass dynamic values from a website into Google Analytics Custom Metrics using the data layer, which of these must be set up?
(select all answers that apply)
- A Trigger
- The data layer
- A Data Layer variable
- A Google Analytics tag with a Custom Metric
4. To send Custom Dimension data with an Analytics Pageview tag, what do you need to add to the Pageview tag in Tag Manager?
- The Tag Manager account ID
- The Analytics property ID
- A Javascript push method
- The Custom Dimension index number
5. To send Custom Metric data with an Analytics Pageview tag, what do we need to add to the Pageview tag in Tag Manager?
- The Tag Manager account ID
- The Analytics property ID
- A Javascript push method
- The Custom Metric index number
6. What event type would you choose to track button clicks using an event trigger?
- Click
- Form
- Page View
- History Change
7. What kinds of website actions can trigger a Google Analytics event tag in Tag Manager?
(select all answers that apply)
- Submit button clicks
- Play button video clicks
- Menu selection
- Closing a web page
8. What kind of user-defined variable should you use to track the URL of a webpage in Tag Manager?
- Page Path variable
- URL variable
- Click Classes variable
- DOM element
9. What Tag Manager variable type should you use to track only the part of a URL after the hash sign?
- URL Port
- URL Query
- URL Fragment
- URL Path
10. Which built-in variable should you use to define an event trigger based on the class of a Submit button?
- Built-in Event variable
- Built-in Element variable
- Built-in Click Classes variable
- Built-in Click Target variable
