1. What is “remarketing” in Google Analytics?
- When users visit a website for the first time and complete a conversion
- When users are shown targeted ads to bring them back to a website and encourage a conversion
- When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
- When a user buys an available product from a competitor
2. To enable remarketing in Google Analytics, what must first be enabled?
(select all that apply)
- Advertising Reporting Features
- Demographics and Interests
- Google Ads or Display & Video 360 account linking
- Custom Dimension
3. Which remarketing audiences can be defined in Google Analytics?
(select all that apply)
- Users who visited a specific page on a website
- Users who played a video on a website
- Users who speak a particular language
- Users who searched for a product on Google Search
4. Remarketing can show relevant ads on which Google properties?
(select all that apply)
- Google Display Network
- Google Sites
- Mobile apps
- Google Search
5. What is the maximum duration a user can be included in a remarketing audience?
- 120 days
- 180 days
- 365 days
- 540 days
6. What Google Analytics data can be used to define a remarketing audience?
(select all that apply)
- Pre-defined Segment
- Custom Segment
- User email address
- Users who have never visited your website
7. How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?
- 100
- 1000
- 2000
- 5000
8. Which users could be targeted with Dynamic Remarketing to bring them back to a website?
(select all that apply)
- Users who posted a favorable product review
- Users who viewed a website search result page
- Users who viewed product detail pages
- Users who abandoned their shopping carts
9. To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?
- The Google Search Center
- The Google Analytics Center
- The Google Merchant Center
- The Google Help Center
10. To set up Dynamic Remarketing, what must first be created in Google Analytics?
- Custom Segment
- Custom Metric
- Custom Dimension
- Custom Report
