1. Segments applied to reports can analyze data for which of the following groups?
(select all answers that apply)
- Users 25 to 34 years of age who have their browser set to Spanish
- Users who viewed a webpage, then watched a video
- Users who engaged in social media or email campaigns
- Users who have children under the age of 18
2. Custom segments may be created using which criteria?
(select all answers that apply)
- Dimensions
- Metrics
- Session dates
- Sequences of user actions
3. How many segments may be applied at once?
- 1
- 2
- 3
- 4
4. Because segments are applied before sampling, segmented data will not be sampled.
- True
- False
5. What report shows data segmented by channel?
- Segmentation
- Source/Medium
- Channels
- Attribution
6. Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?
- Paid Search
- Organic Search
- Direct
- Display
7. What report analyzes which webpages get the most traffic and highest engagement?
- Active Users report
- Engagement report
- All Pages report
- Frequency and Recency report
8. In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?
- First marketing activity
- Last marketing activity
- Single assisted conversion
- All assisted conversions
9. Multi-channel Funnel reports can credit conversions across which channels?
(select all answers that apply)
- Website referrals
- Paid and organic search
- Custom campaigns
- Television channels
10. How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?
- Primary conversion
- Assisted conversion
- Second-to-last-click attribution
- Last-click attribution
11. What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
- User Explorer report
- Active Users report
- Users Flow report
- Behavior Overview report
12. What report groups an audience based on acquisition date and compares behavior metrics over several weeks?
- Behavior Overview report
- Active Users report
- Users Flow report
- Cohort Analysis report
13. Custom Reports have which capabilities?
(select all answers that apply)
- Use multiple dimensions together in the same report
- Create a report with Custom Metrics
- Use a Custom Dimension as a primary dimension
- Create a report with data-driven attribution
14. What type of Custom Report shows a static, sortable table with rows of data?
- Explorer
- Flat Table
- Map Overlay
- Pivot Table
15. Which would prevent data from appearing in a Custom Report?
(select all answers that apply)
- A filter that filters out all data
- Not sharing the Custom report with users in the same view
- Dimensions and metrics of different scopes
- Too many dimensions applied to the Custom report
