Advanced Google Analytics Assessment 1 Answers

1. If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.

• True
• False

2. What does Google Analytics call a URL that passes data parameters for reporting?

• A tag
• A hit
• A dimension
• A metric

3. When does the Google Analytics tracking code send a pageview hit to Analytics?

• Every time a user clicks a video
• Every time a user adds an item to a shopping cart
• Every time a user performs a search on a website
• Every time a user loads a webpage

4. When does the Google Analytics tracking code send an event hit to Analytics?

• Every time a user performs an action with pageview tracking
• Every time a user makes a reservation on a booking site
• Every time a user adds an event to their calendar
• Every time a user performs an action with event tracking

5. What does Google Analytics use to differentiate new and returning users?

(select all answers that apply)

• A browser cookie
• Artificial intelligence
• A randomly-assigned unique identifier
• A sequential unique identifier

6. What will happen if a user clears the Analytics cookie from their browser?

(select all answers that apply)

• Analytics will inform the user that they need to set a new Analytics cookie
• Analytics will not be able to associate user behavior data with past data collected by the tracking code
• Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
• Analytics will automatically recognize returning users

7. By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

• True
• False

8. A session in Google Analytics times out after how many minutes by default?

• 5
• 15
• 30
• 60

9. To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

• Data Import
• Browser cookies
• The Networking protocol
• The Measurement Protocol

10. For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?

• 1
• 2
• 3
• 4

11. Which are Goal types in Google Analytics?

(select all answers that apply)

• Destination
• Shopping Cart
• Pages/Screens per session
• Duration

12. If data is excluded from a view using a filter, it may be recovered within thirty days.

• True
• False

13. Which of these scopes could be used for dimensions and metrics?

• Event-level, session-level, or transaction-level scope
• Location-level, duration-level, or user-level scope
• Hit-level, session-level, or user-level scope
• Event-level, duration-level, or transaction-level scope

14. When defining a measurement plan, what is the order of steps?

• Business objectives > KPIs > key actions
• KPIs > key actions > business objectives
• Key actions > KPIs > business objectives
• Business objectives > key actions > KPIs

15. What are macro-conversions in a measurement plan?

• The metric data used to measure business success
• The main website actions users take that accomplish stated business goals
• The secondary website actions users take that lead to main actions
• A list of keyboard shortcuts for measurement tasks in Google Analytics