Kevin Shaw

1) Which of the following factors help search engines determine if your business is local? Location details on the website, quality content and how mobile...

1) How can you improve a business’s visibility to people located near you geographically? Translate your website into at least two more languagesOffer free phone...

1) Which of the following is a benefit of using relevant ads and landing pages? Increased cost for ad placementsHigher ad positions on the search...

1) Search engine marketing can also be called what? Pay-per-click advertisingOrganic advertisingSearch box marketingOne-click advertising 2) In an SEM auction, your Quality Score is based on...

1) Which of the following page titles would be most suitable for a website page describing a store’s return policy? How to Send Stuff Back...

Which of the following factors should you consider when optimizing your website for search engines? Color schemeRecycled contentInspiring business nameSite popularity 2) What should be the...

1) Why are search engines a great place for a business to be found? People pay to use search engines, so there is a wealthy...

1) What is the first step in creating an online business strategy? Identifying business goalsUnderstanding what the competition is doingKnowing the marketAligning goals to the...

1) Which of the following statements is true when it comes to developing a web presence for a business? Customers can learn about a business...

1) Which tool helps you measure the success of your website? Keyword PlannerAd GalleryAd Preview ToolAnalytics 2) Which of the following statements is true when it...